Good customer service is essential for building a reputable and trustworthy business and brand. However, customers’ expectations are constantly rising. Since consumers are more informed, experienced, smarter, and have more options to choose from than ever, their expectations become higher. For that reason, companies have to come up with a system that will track customers’ happiness, opinions, and feelings towards a particular brand. This will help them map all problematic spots in the way they operate and give them a chance to attain excellent customer service and increase revenue.